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AI & SEOOverview

AI & SEO overview

Citera is built so both search engines and AI assistants can read your store accurately — through clean structured data and semantic HTML, not tricks or guarantees.

No AI guarantees. Citera makes your store readable by AI, not featured by AI. Whether ChatGPT recommends you depends on what it sees vs your competitors, and that’s an ongoing thing you influence through good content, not a one-time theme setting.

What Citera does automatically

  • Outputs valid JSON-LD on every product, article, collection, and FAQ page
  • Ships templates for llms, llms-full, and agents pages
  • Renders semantic HTML (proper headings, landmarks, list markup)
  • Sets meta descriptions, Open Graph tags, Twitter cards
  • Respects Shopify’s robots and canonical settings

What you should do

  • Write real product descriptions. Short “handmade with love” text is useless for AI answer engines. Write specifics — what it does, how it’s made, what problems it solves.
  • Fill product metafields. custom.specs, custom.key_facts, custom.ingredients are the structured data that gets lifted verbatim by answer engines. See Product metafields.
  • Blog regularly. Answer questions your buyers actually ask. This is what gets picked up in answer engines.
  • Use FAQ sections. Both on service/policy pages and on product pages — they generate FAQPage schema and often show as rich results.