Video & 3D media
Beyond photos, your product gallery can include:
- Video — MP4 uploads (hosted by Shopify), YouTube, or Vimeo
- 3D models —
.glbor.usdzfiles shoppers can rotate
Both render below the image gallery in the same media area.
Add a video
Shopify admin → Products → [pick a product]
Scroll to Media
Click Add media → Upload video
For a hosted MP4 (recommended), upload directly. Or click Add from URL and paste a YouTube / Vimeo link.
Save
The video appears in the gallery with a play button overlay. Shoppers click to play with sound.
Add a 3D model
Same Media section
Click Add media → Upload 3D model
Upload a .glb file (best format, wide support) or .usdz (Apple’s AR format,
required for iOS AR viewing).
Save
Shoppers see the model in the gallery with a spin icon. Click and drag to rotate. On iOS Safari, they can tap “View in AR” to see the product at real size in their environment.
Best practices
Video
- Keep it short. 15–30 seconds is plenty for a product demo.
- Vertical or square works better on mobile than landscape.
- First frame matters — Shopify uses it as the poster. Pick a still that looks like a real photo (product centered, clean background).
- Compress — 20MB is too big. Aim for 5MB or less.
3D
- Real dimensions. The model must be at real-world scale for AR to work properly (a 3ft table needs to be a 3ft model).
- Below 10MB. Larger models take too long to load on mobile.
- Neutral lighting. Don’t bake dramatic lighting into the model — it clashes with the shopper’s environment when placed in AR.