Structured data

Citera outputs valid Schema.org JSON-LD on every relevant page — the machine-readable facts that let search engines and AI answer engines quote a price, an availability, or a statement with confidence.

It’s automatic; there’s nothing to switch on.

What’s emitted, and where

Type	Page	Notable properties
`Organization`	All pages	name, url, logo, `sameAs` social profiles
`WebSite`	All pages	search action (sitelinks search box)
`Product`	Product pages	Offer (price, availability, GTIN, MPN), ratings when real reviews exist
`CollectionPage`	Collection pages	item list of products
`BlogPosting`	Articles	author, dates, `speakable` annotation
`BreadcrumbList`	Product & collection	full breadcrumb trail
`FAQPage`	FAQ content	question / answer pairs

Dedupe-safe. Citera suppresses Shopify’s native product schema so there is exactly one clean Product node per page — not two competing versions that could confuse search engines.

Verify structured data is emitting

Go to Google’s Rich Results Test

Open search.google.com/test/rich-results .

Paste any product URL

Google fetches the page and lists all detected schemas.

Check the list

You should see:

Product
Breadcrumb
Organization
WebSite (with search action)

Warnings for optional fields (like aggregateRating when you don’t have reviews) are fine — that’s not an error, it’s just missing data.

Product properties

The Product node includes:

name — product title
image — array of product photos
description — product description
sku — product SKU
brand — vendor
offers — an Offer with:
- price and priceCurrency
- availability (InStock / OutOfStock / PreOrder)
- url — canonical product URL
- priceValidUntil (for sale items)
aggregateRating — when you have real reviews from a reviews app

Key facts & specs are picked up

The Key facts block and Specifications block on the product page put the factual summary answer engines lift verbatim right on the product page. Map any product metafield into a labelled info block or a collapsible row — see Product metafields.

FAQ schema

Any FAQ section on the page emits FAQPage schema with all Q&A pairs. Google may show your FAQ as a rich result on search results pages.