Markets & localization
Shopify Markets lets you sell to multiple countries with:
- Different currencies (auto-converted)
- Different languages (via Shopify Translate & Adapt or an app like Weglot)
- Different domains (
your-shop.de,your-shop.fr) - Different products / prices per market
- Different shipping rates and tax handling
Citera integrates with Markets out of the box — no theme setting needed to enable it.
Set up Markets
Shopify admin → Settings → Markets
Add a market
Click Add market, name it (e.g. “Germany”), select the country.
Configure
For each market:
- Currency — auto-converted or fixed
- Language — English by default, or install translations
- Domain — subfolder (
your-shop.com/de) or dedicated domain - Pricing — different from primary market? Enter overrides.
Publish
Country / language selector
Once you have multiple markets, the selector appears automatically:
- In the footer — always
- In the header — optional (see Country selector)
Language translations
Install Shopify Translate & Adapt (free)
Or a third-party app like Weglot for auto-translation.
Translate content
Add translations for:
- Product titles and descriptions
- Collection titles
- Theme content (announcement bar, section headings, etc.)
- Pages and blog posts
Publish
Not everything auto-translates. Theme text (buttons, error messages) is translated by Citera’s built-in locale files for major languages. Your own content — products, pages, custom section text — needs to be translated manually or via the app.
Currency conversion
Prices auto-convert to the market’s currency using Shopify’s live exchange
rates. You can round to specific values (e.g. always end in .99) in the
Markets settings.