Logo & brand identity
The essentials that make your store yours — logo, favicon, social image, and the social profile links that appear in your footer.
Upload your logo
Open Theme settings → Branding
Theme editor → gear icon (bottom-left) → Branding.
Upload the logo file
Click Select image → Upload. Best formats:
- SVG — sharpest at every size, smallest file. Use if you have a vector.
- PNG with transparent background — next best, use at 2x display size (e.g. 400px wide for a 200px logo).
Set logo width
Enter the display width in pixels. Common values:
120— compact wordmark160— standard220— larger, more presence40— small icon-only
The header height adjusts to fit.
Favicon
The small icon that shows in the browser tab. Also used on your gift card page and as your default share icon on some platforms.
Same page, find Favicon
Upload a square image
At least 32×32 pixels. Bigger is fine — the theme resizes it. Use PNG (JPEG loses sharpness at small sizes).
Social sharing image
The image that appears when someone shares any of your pages on Facebook, Slack, LinkedIn, X, iMessage, etc.
Same page, find Social sharing image
Upload a 1200×630 image
This is the standard Open Graph size. What to put in it:
- Your logo (top-left or center)
- Your tagline or product hero shot
- Keep text large — it’s often shown small in feeds
Pages can override this. Individual pages (via metafields or by having their own social image) can override the site-wide default. But most stores never need to — the default image appears everywhere else.
Social profile links
Icons for these networks appear in your footer only if you fill in a URL:
- X (Twitter)
- YouTube
- TikTok
Open Theme settings → Social media
Paste your full profile URLs
For each network you’re active on:
- Instagram:
https://instagram.com/your-handle - TikTok:
https://tiktok.com/@your-handle - etc.
Save
Leaving a network blank hides its icon in the footer — no broken links.