AI & SEO
Citera is built so both search engines and AI assistants can read your store accurately — through clean structured data and semantic HTML, not tricks or guarantees.
Structured data
Citera outputs valid Schema.org JSON-LD for your organisation, products, articles, breadcrumbs, and FAQ — the machine-readable facts that let search engines and AI answer engines quote a price, an availability, or a statement with confidence. It’s automatic; there’s nothing to switch on.
What’s emitted, and where:
| Type | Page | Notable properties |
|---|---|---|
Organization | All pages | name, url, logo, sameAs social profiles |
WebSite | All pages | search action (sitelinks search box) |
Product | Product pages | Offer (price, availability, GTIN, MPN), ratings when real reviews exist |
CollectionPage | Collection pages | item list of products |
BlogPosting | Articles | author, dates, speakable annotation |
BreadcrumbList | Product & collection | full breadcrumb trail |
FAQPage | FAQ content | question/answer pairs |
Dedupe-safe. Citera suppresses Shopify’s native product schema so there is
exactly one clean Product node per page.
Key-facts and specification blocks put the factual summary answer engines lift verbatim right on the product page. Map any product metafield into a labelled info block or a collapsible row — see Product metafields.
llms.txt & agents.md
Create pages using the llms, llms-full, and agents templates. Left blank,
they auto-compose a clean summary of your store — shop name, collections, and
policies — so language models read a curated description instead of guessing. You
can also edit each surface’s content in Theme settings.
| Route | Template | Renders |
|---|---|---|
/pages/llms | llms | Short machine-readable store summary |
/pages/llms-full | llms-full | Extended version incl. product list |
/pages/agents | agents | Guidance for AI shopping agents |
These routes need Shopify pages with the handles llms, llms-full and
agents, each assigned the matching page template. For the canonical path, add a
URL redirect from /llms.txt to your llms page.
Meta, social & robots
- Every page gets a meta description, Open Graph tags, and a Twitter card, using your sharing image where a page-specific one isn’t set.
- Canonical URLs and clean, crawlable HTML throughout.
- Standard robots directives, editable through Shopify’s robots settings.